Augmented Reality (AR) technology is one of the leading technologies that is bringing numerous digital transformations. It significantly improves the operating processes of companies belonging to various industrial fields. The potential of this technology to digitize many processes has also increased the demand for its adoption by many businesses. The AR concept has been directly related only to games. Now this concept goes beyond games and entertainment. It enters every industry with multiple perspectives to bring substantial benefits to the well-being of businesses. One area where this technology finds usage is the digital advertising market. Through its power, Augmented Reality is enabling a new form of advertising. Many companies are finding support in this technology to convey certain messages in a more innovative way to customers.
In recent years, the advertising market is booming. This comes due to the fact that every business has realized its importance. At the same time, this advertising market tops the list for expenses incurred. The introduction of AR technology in this market is in its infancy. This does not mean that its adoption by many marketers will not increase. On the contrary, a massive increase in advertising through AR ads is predicted.
Let’s take a look at some of the reasons why Augmented Reality advertising can be the future of the digital advertising market:
AR advertising is offering new opportunities to promote products and services. Through virtual try-on enabled by AR technology, customers are now closer to the product. They can discover every feature and characteristic of it. Now customers are able to virtually try out a range of products. Also, choose the ones they like and customize them. This increases sales for businesses, and customers tend to push themselves faster towards the decision to purchases. Customers are able through AR to virtually try a wide range of products. Including shoes, clothing, jewelry, watches, this makes it possible to further increase sales and increase revenue for businesses.
Money-Saving Advertising through Augmented Reality
The traditional way of advertising requires high costs for printing but also for promotion in public places or magazines. Advertising through AR for skeptics may seem more expensive but in fact, it is quite the opposite. If we make a simple ROI calculation, it turns out that the adoption of this technology is quite cost-saving. This is due to the fact that traditional advertising requires frequent replacement. The development and promotion through AR advertising are more attractive and long-term. So many businesses through this technology are able to stay innovative in the market. Also, they gain new and loyal customers. At the same time save costs that could have been spent on the advertising displayed in a magazine.
Emotional Advertising Connection through Augmented Reality
AR advertising also has a significant impact on the close relationship that businesses aim to achieve between the products and services they offer and their customers. Since AR ads are interactive they have the ability to convey to customers exactly the real shape of the products, thus creating a link between the customer and the product. By interacting with AR advertising, customers feel closer and more connected to the product, this pushes them towards the quick decision to make purchases. As mentioned above, businesses by offering this innovative way to promote products ensure and build the reputation of their brand in the market.
AR advertising offers marketers a new and more effective opportunity to convey to their customers the message they want about the products they offer. In addition, to give them the opportunity to explore in detail the products, unlike traditional advertising only shown as printed somewhere. AR ads are extremely useful for businesses operating in different fields helping them to generate more revenue by attracting more customers. AR advertising thanks to its innovative nature arouses great interest in the products, this makes them an ideal means of interaction between consumers and the brand. Many businesses have realized the true potential of this technology and are investing heavily in AR as an effective tool that helps radically change the advertising industry by bringing quite unique advertising campaigns.